NZ Blood Missing TypeSo very important for many neonatal journeys, The Little Miracles Trust is proud to have played a part in NZ Bloods ‘Missing Type’ campaign in August 2016. A BIG thanks to all who played a part with Liking, Sharing the message, etc. The incredible statistics from this campaign include:

  • 7,400% increase in online registrations
  • 2,000 people registered to donate blood in just 10 days
  • 80+ organisations involved
  • Social reach of 3.8M+ across Facebook, Twitter and Instagram

To see further details, check out the image below and there’s also video with details here:

Details of the role we played, and why this is so important for neonatal babies, can be seen here: 

Missing Type Thank You Infographic