Lighting Up Purple for World Prematurity Day


We have been working hard on this initiative and are proud to announce that a record number of iconic NZ landmarks and iconic buildings will be lit up purple alongside international landmarks like the Empire State Building, the Trevi Fountain and Niagara Falls, to join in a campaign for World Prematurity Day on 17 November.

This is the seventh time New Zealand has taken part in the ‘Lighting Up Purple’ campaign, which is designed to raise awareness of the 15 million babies born prematurely worldwide each year.

The team at the Trust work throughout the year to encourage uptake of the ‘Lighting Up Purple’ cause and this year we will see landmarks and buildings such as Eden Park, the Cable Car and iconic Bucket Fountain in Wellington, Christchurch International Airport and Control Tower, the beautifully restored Regent on Broadway in Palmerston North, many city Clock Towers and the iconic Dunedin Railway Station. And because we’re the first country in the world to see the sun each day, New Zealand sets off the wave of purple light around the world.

This year we have a record number of buildings and landmarks across New Zealand Lighting Up Purple for us!  Please see current list below:


 Ashburton Clock Tower

Arrowtown Museum

Eden Park (Auckland)

Chelsea Sugar Factory (Auckland)

Auckland Maritime Museum

Blenheim Clock Tower

Seymour Street Fountain (Blenheim)

Castle Point Lighthouse

Christchurch Airport Control Tower

Dunedin Railway Station

Toitū Otago Settlers Museum (Dunedin)

Speights Brewery Bridge (Dunedin)

Otago Boys High

St Pauls Church (Dunedin)

Gisborne Clock Tower

Anzac Parade Bridge (Hamilton)

Hastings Clock Tower

Hawera Water Tower

Feldwick Gates (Invercargill)

Gala Street Fountain (Invercargill)

Band Rotunda (Invercargill)

Nelson Clock Tower

Nelson Airport and Control Tower

New Plymouth Clock Tower

New Plymouth Airport

Oamaru Opera House

Regent on Broadway (Palmerston North)

Palmerston North Clock Tower

Rotorua Redwoods Tree Walk

Rotorua Clock Tower

Council buildings and Arches at Government Garden (Rotorua)

Stratford Clock Tower

Taupo ‘Welcome’ sign

Te Aroha Clock Tower

Upper Hutt Fantail sign

Wellington Cable Car

Michael Fowler Centre (Wellington)

Cuba Mall Bucket Fountain (Wellington)

Carter Fountain (Wellington)

Kelburn Park Fountain (Wellington)

Bascule Bridge and Hikitia Crane (Wellington Waterfront)

Wellington East Girls College

Whangarei Airport

Victoria Canopy Bridge (Whangarei)

Laurie Hill Park Tree (Whangarei)

NZX Ticker (Auckland & Wellington)


Thanks also to Hawkes Bay, Taupo, Tauranga, Wellington and Wanaka airports which are unable to light up but are supporting us via digital screens and/or posters in the terminals.  

If you live in any of these wonderful places and could take photos of the landmarks lit up in purple splendor over the week 13th-19th November (but some only on the 17th Nov) and send to us, that would be fabulous! Please send photos to

You can also tag us in any social media posts and use the hashtags:

#WorldPrematurityDay2023 #purpleforprematurity #littlemiraclestrust #lightinguppurple2023

Three images from previous years are below and a full gallery of many more images can be seen here.

The Michael Fowler Centre illuminated purple
The Toitu Settlers Museum looking great in purple.

The Christchurch International Airport Terminal illuminated purple