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We’re grateful to all those who provide their ideas, time and donations to The Little Miracles Trust. This month we want to say particular thanks to the One Percent Collective as our Partner of the Month for February!  

In 2015, The Little Miracles Trust was selected as one of the six ‘Priority Partners’ to be supported by the One Percent Collective. The One Percent Collective model of raising awareness and facilitating continual giving is perfect for a charity our size – as this type of support will enable us to free up time and focus our efforts on the thing which matters most: supporting families going through the stress of a neonatal journey (i.e., moving efforts from fundraising to support initiatives). It really will make a difference in making sure we can provide more of this support.

Since its inception, the One Percent Collective has raised over $200,000 through donors’ one percent donations.  This is an excellent way to support The Little Miracles Trust with our work helping to make a difficult start to life a little bit easier. To learn more about One Percent Collective and their great model can be found at 


***How does One Percent Collective work?***
One Percent Collective is a fantastic not-for-profit Kiwi organisation that makes it easy for anyone to donate regularly to charity. 

While donations are processed through One Percent Collective, 100% of the money goes directly to a donor’s chosen charity or charities – as the One Percent Collective cover all transaction and processing costs. They spread awareness of the benefits of regular giving and supporting charities in this way. 

Founder, Pat Shepherd, says the idea of setting up this charity in 2012 was to inspire New Zealanders with a new way of giving. 

“One Percent Collective was born out of an idea to change the way Kiwis give to charities; by encouraging them to donate one percent of their income to help grow smaller New Zealand-based charities. One Percent Collective is all about inspiring generosity and simplifying the notion of regular giving to causes that we really care about.” 

“For the average Kiwi, one percent is around $10 a week, this amount of money can make a real difference to our six amazing charity partners. We hope to bring in a wealth of regular supporters, so that our charities can spend less time focused on fundraising, and more time achieving real impact and innovation for their wonderful causes,” adds Shepherd.

***The Generosity Journal***
As a way to spread awareness and get people talking and thinking about supporting others, One Percent Collective produced their Generosity Journal in both hard copy and also online: Generosity Journal shares the thoughts on generosity from people such as Conrad SmithDai HenwoodKimbra and many more.