A successful Missing Type campaign for NZ Blood
So very important for many neonatal journeys, The Little Miracles Trust is proud to have played a part in NZ Bloods ‘Missing Type’ campaign in August 2016. A BIG thanks to all who played a part with Liking, Sharing the message, etc. The incredible statistics from this campaign include:
- 7,400% increase in online registrations
- 2,000 people registered to donate blood in just 10 days
- 80+ organisations involved
- Social reach of 3.8M+ across Facebook, Twitter and Instagram
To see further details, check out the image below and there’s also video with details here: vimeo.com/180248428
Details of the role we played, and why this is so important for neonatal babies, can be seen here:Â
littlemiraclestrust.org.nz/2016/08/16/ne-n-t-l-trust-and-missing-typeÂ
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Thanks so much for sharing your personal story!
We get a lot of positive feedback from families in a neonatal unit who read these stories and feel strength, hope and positivity knowing that they are not alone going through these experiences and feeling certain emotions.
If you would like to discuss sharing the story of your neonatal journey, we’d love to hear from you.

Support Us
If you want to help our support of families going through the stress and anxiety of a neonatal journey, you can donate via the link below.
- The Little Miracles Trust provides support to families of premature or sick full-term babies as they make their journey through Neonatal Intensive Care, the transition home, and onwards. We do not receive any Government funding and are entirely reliant on the generosity of individuals, companies and organisations in the form of donations, value-in-kind donations, grants, sponsorship and fundraising events to supplement operating costs and fund our services and initiatives.
- As we are a registered charity (CC56619) with Charities Services New Zealand we will send you an IRD compliant tax receipt – this will happen automatically by return email.